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Technology-driven brand platform in the pet market

AlphaPet Ventures GmbH is the digital brand platform that was formed through the merger of the eCommerce platforms pets Premium ( and ePetWorld (

Its expertise in digital brand building, multichannel distribution (D2C and B2B) and its platform services, which range from modern technology to business intelligence, digital marketing and logistics, has been built up over the past years. These competencies have been developed by combining consistent organic growth with a buy and build strategy, which has allowed AlphaPet to bring together under its umbrella an extensive know-how and strong brand portfolio that is steadily growing.

The mergers and acquisitions have shown the potential of combining a digital platform with leading brands. This strategy will continue to be driven forward in the coming years to further accelerate the transition to healthy and sustainable pet food in Europe as a leading and technology-driven brand platform.

Together, AlphaPet’s subsidiaries are driving digitalisation and digital brand building in the pet market, with the vision of establishing healthy pet food in the mainstream.

Who we are – digital brand platform and digital brand builder with multi-channel distribution

As a digital brand platform, AlphaPet Ventures combines (digital) brand building with multi-channel distribution and offers platform services for the sustainable scaling of pet brands under one roof.

AlphaPet wer wir sind eCommerce Marco Hierling Stefan Pfannmöller
We sell premium pet food and accessories via our digital platforms. The focus is not only on efficient online sales, but also on digital brand building of the high-quality brands and products.
The optimal digital presentation of the brands, product reviews, target group analyses and influencer campaigns are some of the building blocks of the digital brand building that we provide.
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AlphaPet Premium Pet Products Brand Builder
Premium Pet Products GmbH distributes and develops innovative pet food brands in the premium sector. Brands such as Wolfsblut, Wildes Land, PRIMUM, Müller’s Naturhof, daily choice or ZIWI meet the taste of the pet, the zeitgeist of pet owners and are adapted to the original and species-appropriate nutrition of pets.
We recognise trends in the pet market far in advance and the rapid and reliable implementation of these trends in marketable products, combined with our multi-channel distribution, is one of the strengths of Premium Pet Products GmbH.
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AlphaPet Digital Services Leinentausch
Leinentausch is our online services platform where dog owners find each other and receive dog-sitting services. Additional service contracts, such as insurance packages between the two parties, round off our service.

With our innovative brand incubator, we offer manufacturers and brands the opportunity to take their products, customer approach and marketing to the next level. You benefit from our digital know-how and broad industry network.
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