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AlphaPet Organisation Digitalisierung und Premiumisierung

The AlphaPet organisation – we drive digitalisation and premiumisation

AlphaPet Ventures brings together three pet-related businesses under one roof that are driving the digitisation of the pet market and the trend towards healthy pet nutrition:

  • With its roots in eCommerce and digital know-how, AlphaPet has a strong competence in digital distribution and value-based digital marketing.
  • Through digital brand development and multi-channel distribution, current trends in the pet market are addressed and implemented in a customer-centric way. This enables marketing on the company’s own sales platforms and beyond.
  • The digital services and the cross-channel brand development start where distribution channels reach their limits and offer connection points with customers at the most diverse touchpoints and interfaces for a penetration of the pet market at all levels.

AlphaPet Kernbereich digitale Markenentwicklung Vertrieb

Digital Brand Building

Through our brand and distribution platform, Premium Pet Products, we distribute and develop innovative premium brands and combine them with modern multi-channel distribution.


AlphaPet Kernbereich eCommerce digitaler Markenaufbau


Through our eCommerce
platforms we distribute
the best brands and
products through digital
marketing and innovative
brand building.


AlphaPet Kernbereich Digital Services and New Business

Brand-Platform Services & Scaling

The New Business division is our innovative brand incubator for brands in the premium segment. We also offer digital services for pets through our platform.