AlphaPet Ventures – Healthy pet food from the start
AlphaPet Ventures GmbH was formed in 2016 from the merger of pets Premium GmbH (with the online platform petsPremium.de) and ePetWorld GmbH (with the platform hundeland.de). Both companies were founded independently and established themselves as digital providers of premium pet food in Munich since 2011/2012.
From the beginning, pets Premium focused on premium and exclusive brands with exclusively high-quality pet products. In doing so, pets Premium combined the digital distribution of premium brands with a value-based and advice-focused marketing approach.
ePetWorld GmbH offers pet owners the best individual product from well-known quality brands at a fair price by means of digital food advice. This is the place to shop for contemporary pet food, and it’s a lot of fun!
In 2017, the subsidiary and brand development platform Premium Pet Products GmbH was founded. It combines digital brand development and brand building with multi-channel distribution.
AlphaPet Ventures – Our path to success
Our goal - the AlphaPet vision
AlphaPet establishes healthy pet food in the mainstream
Acquisition of Healthfood24
Foundation of Premium Pet Products
Merger of ePetWorld and pets Premium
pets Premium acquiers Leinentausch
ePetWorld acquiers Meine Strolche
ePetWorld acquiers Petobel
Foundation of ePetWorld
Foundation of pets Premium