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AlphaPet Ventures – Healthy pet food from the start

AlphaPet Ventures GmbH was formed in 2016 from the merger of pets Premium GmbH (with the online platform and ePetWorld GmbH (with the platform Both companies were founded independently and established themselves as digital providers of premium pet food in Munich since 2011/2012.

pets Premium

From the beginning, pets Premium focused on premium and exclusive brands with exclusively high-quality pet products. In doing so, pets Premium combined the digital distribution of premium brands with a value-based and advice-focused marketing approach.

Jobs von ePetWorld GmbH | mü

ePetWorld GmbH offers pet owners the best individual product from well-known quality brands at a fair price by means of digital food advice. This is the place to shop for contemporary pet food, and it’s a lot of fun!

Premium Pet Products GmbH

In 2017, the subsidiary and brand development platform Premium Pet Products GmbH was founded. It combines digital brand development and brand building with multi-channel distribution.

AlphaPet Ventures – Our path to success

Our goal - the AlphaPet vision
AlphaPet establishes healthy pet food in the mainstream

Acquisition of Healthfood24

Foundation of Premium Pet Products

Merger of ePetWorld and pets Premium

pets Premium acquiers Leinentausch

ePetWorld acquiers Meine Strolche

ePetWorld acquiers Petobel

Foundation of ePetWorld

Foundation of pets Premium