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AlphaPet Ventures – Healthy pet food from the start

AlphaPet Ventures GmbH was formed in 2016 from the merger of pets Premium GmbH (with the online platform petsPremium.de) and ePetWorld GmbH (with the platform hundeland.de). Both companies were founded independently and established themselves as digital providers of premium pet food in Munich since 2011/2012.



pets Premium


From the beginning, pets Premium focused on premium and exclusive brands with exclusively high-quality pet products. In doing so, pets Premium combined the digital distribution of premium brands with a value-based and advice-focused marketing approach.



Jobs von ePetWorld GmbH | münchenerJOBS.de


ePetWorld GmbH offers pet owners the best individual product from well-known quality brands at a fair price by means of digital food advice. This is the place to shop for contemporary pet food, and it’s a lot of fun!



Premium Pet Products GmbH


In 2017, the subsidiary and brand development platform Premium Pet Products GmbH was founded. It combines digital brand development and brand building with multi-channel distribution.


AlphaPet Ventures – Our path to success

Our goal - the AlphaPet vision
AlphaPet establishes healthy pet food in the mainstream

04/2020
Acquisition of Healthfood24

01/2017
Foundation of Premium Pet Products

05/2016
Merger of ePetWorld and pets Premium

03/2016
pets Premium acquiers Leinentausch

12/2015
ePetWorld acquiers Meine Strolche

09/2014
ePetWorld acquiers Petobel

02/2012
Foundation of ePetWorld

10/2011
Foundation of pets Premium