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Insights into our company
Our departments
Business Development M&A
Our Business Development team as its core focuson M&A, contributing to our long-term business strategy by evaluating potential markets for AlphaPet and developing our go-to-market strategies.
The team supports the entire M&A process - from deal sourcing and due diligence to negotiating and financing acquisitions and taking over the project management of post-merger-integration.
In addition, the topics of investor relations as well as communication wit our investors and the support of our shareholders are located here.
Purchasing
The Purchasing Team deals with the significant management of the value and supply chain within our holistic global purchasing strategy. To this end, it pursues one mission: strategic procurement.
In addition, the Purchasing Team takes care of the management and negotiation of our suppliers, products and components, so that we achieve a strengthening of our synergy effects and achieve savings potentials for the entire AlphaPet Group and new Group companies.
Product Development
Product development - from the idea to market analysis and recipe development including packaging design to the final market launch for all our private label products.
In addition, our Product Development team works on the further development and revision of our existing private label range and ensures that our products are in line with our market positioning.
Brand Management
The Brand Management Team is responsible for the development of our pet food brands and the strategic establishment and expansion of brand positions.
In addition, our team works on new branding strategies, new marketing strategies and their implementation and is responsible for the management of all relevant online and offline communication channels.
Online Retail
The Online Retail division focuses on efficient brand relations, management to our partner brands as well as the optimization of an efficient implementation of the sold measures.
Our platforms act as a "playground" for technical improvements and tests, enabling us to achieve constant growth and optimization.
E-Commerce
The E-Commerce division combines the acquisition of new customers (D2C) and the long-term retention of our customers in our stores, business and products. In addition, the teams support our D2C customers with feed consulting questions and problems.
The team is responsible for creating and optimizing an engaging online shopping experience for our customers and manages the products, product categories, content and product listings in our stores.
IT
Under this team lies not only the management of all current and future IT projects, but also the design, development and operation of our robust, secure yet flexible IT infrastructure and the ERP system on which our entire business depends.
IT also provides business-critical BI solutions that help the company make informed decisions and drive new growth.
Supply Chain Management
Sourcing resources for all brands and ensuring smooth flow of orders throughout the supply chain and optimizing existing supply chains from suppliers to warehouse locations to B2B and B2C customers.
The logistics center in Leipzig is responsible for all processes from the storage of our products to the packaging and shipping of our goods.
Finance
The Finance team is divided into Accounting & Controlling. The teams are responsible for checking and posting all sales, incoming payments and ensures regular reconciliation of the balance sheet accounts.
Controlling takes care of regular financial and operational reporting and analysis of our business, performance and processes.
People & Organisation
The People Team takes care of the consulting & support of our employees, executives and management.
It is responsible for the holistic recruiting process, HR marketing and employer branding. In addition, our People & Culture Managers take care of all personnel-related issues along the entire employee life cycle and promote the well-being of our employees with the help of our internal Feel Good Managers.
B2B Sales
The B2B Sales teams are the first point of contact with our key accounts and small independent pet stores and are responsible for our sales to these customers.
A core task is to close contracts with new customers and improve new point of sales availabilities together with our existing retail partners. In addition, they work to develop and maintain our B2B operations & inbound sales and handle direct sales to pet specialty retailers and grocery retailers.
We are Better Together
Insights into our annual company events
What our employees say about us
B2B Business Development Manager
"Working at AlphaPet means making a difference. Even as a working student, you can get a lot of responsibility and your own tasks and projects. The integration into the company is also particularly great. Every month, innovations are presented in our cross-company meetings. In addition to this input, a lot is done for the team spirit - within the framework of events, challenges and small attentions. This makes working even more fun!"
Buyer
"From the very beginning, I felt like an integral part of the family at AlphaPet, who is given responsibility to independently contribute to the company's success. Support and cohesion are the top priorities at AlphaPet. I am glad to be part of such a great and international team and to have the opportunity to develop professionally and personally with my colleagues."
Team Lead Business Development M&A
"Cool team. Exciting topics. Lots of responsibility - Together with my team, I'm always looking for the next exciting brand to add to our AlphaPet family so we can become even more successful together."
Trade & Event Marketing Manager
"Working flexibly in a home office and still establishing friendly contact with colleagues? That's exactly what AlphaPet does perfectly. Regular company and team events offer plenty of opportunities to meet colleagues in real life, and people are also happy to take time out for a virtual coffee break during the working day. The respectful and appreciative interaction motivates me to master the exciting challenges of a young, growing company."
Brand Manager Wolfsblut
"What I appreciate most about AlphaPet is the flexibility and the ability to work from home. This allows you to schedule your workday in the way that is most productive for you. We Win as A Team. At AlphaPet, we have a lot of collaborative events, whether virtual or on-site. I think this is incredibly important to strengthen the team spirit. Back then, I started during the Corona pandemic, so I only got to know many of my colleagues virtually at first. Thanks to the great events, I still felt like an important part of the team from day one."
Customer Retention Manager
"I really enjoy working at AlphaPet because I just feel like I get to be involved every day in cool topics that totally overlap with my own values. So making sure that our pets can live a healthy and hopefully carefree long life through our products! In addition, the collaboration just feels super familiar, with many colleagues I am also friends in private and that makes working at AlphaPet just so much nicer."
