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Our Brands
AlphaPets brand portfolio: Differentiated Leader
The brand portfolio of AlphaPet Ventures GmbH comprises twelve premium brands, with Wolfsblut, Arden Grange, JR Pet Products, Wildes Land, Herrmann's Manufaktur, Cpro Food and Tierliebhaber as the core focus brands.
They are sold through the company's own multi-brand store petspremium.de, as well as through the mono-brand stores wolfsblut.com, ardengrange.com, jrpetproducts.com, wildes-land.de, tierliebhaber.de, cprofood.be and herrmanns-manufaktur.com.
Wolfsblut:
Better ingredients, better dog food
From the Rocky Mountains of North America, the Arctic tundra, the mountains and forests of Europe to the deserts and steppes of Central Asia, wolves hunt their prey. This provides them with meat and offal and, through the stomach contents, also with vegetables, fruits, roots and herbs. Cereals are rarely found here.
The feed of Wolfsblut builds on these habitats and their colorful food diversity. From the selection of exceptional meats to the nutrient-rich superfoods, Wolfsblut offers every dog a species-appropriate and original diet.
Arden Grange:
Nutrition without compromise
Arden Grange is a British pet food brand that has been pioneering pet nutrition for over 25 years. Our core philosophy is "nutrition without compromise". All our dog and cat foods are based on uncomplicated, naturally hypoallergenic formulas.
Our food is easily digestible and extremely palatable, with no added artificial flavors or sugars. In addition, our formulas contain exceptional ingredients that are carefully selected primarily for their nutritional value. We combine these ingredients with powerful natural supplements to promote optimal health and wellness. We're on a mission to fill every dog & cat bowl in the UK, as well as beyond, with something good.
Tierliebhaber:
100% natural health
Tierliebhaber is a brand for nutritional supplements, functional snacks and care products for dogs, cats and horses, founded in 2016 with a consistent commitment to natural pet health. We believe that natural ingredients make the difference for the vitality and well-being of our four-legged companions.
Our recipes target specific needs such as digestion, joint health and calming, with natural ingredients designed for everyday use.
JR Pet Products:
Natural Chews and Snacks for Dogs
At JR Pet Products, we are passionate about crafting 100% natural treats and chews for dogs. Our award-winning ranges, such as the Ostrich Range, are hypoallergenic, grain-free, and free from additives, making them perfect for dogs with sensitive dietary needs.
With a strong commitment to quality, responsible sourcing from the UK & Europe, and animal welfare, we proudly deliver products that pet owners across Europe trust and love.
Wildes Land:
Pure nature!
Wildes Land stands for species-appropriate and natural nutrition for dogs and cats. We produce high-quality dog and cat food that is completely tailored to the natural needs of our pets.
Extra meat, no grain, no gluten - food with a high acceptance and compatibility and the use of valuable wild herbs distinguish our food. Out of love for our animals, "pure nature" goes directly into the bowl for us!
Cpro Food:
Belgian super-premium nutrition
Cpro Food is a Belgian super-premium brand for dog and cat food with more than 30 years of heritage in pet nutrition. We believe that nutrition plays a central role in the health, vitality and well-being of our four-legged companions.
Our recipes are built on high-quality ingredients, a high share of meat or fish, and natural antioxidants from herbs and spices.
Herrmann’s Manufaktur:
The organic pioneer in pet food
Since 2006, Herrmann's Manufaktur has been producing organic pet food with hand and heart. We think the love for animals should not end with your own pet. That is why organic is our minimum standard. This way we can guarantee that the farm animal has also lived in a species-appropriate way.
We obtain our meat from organic farming, species-appropriate husbandry or directly from the wild - because air and meadow are better than any stable, however large it may be.
