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    AlphaPet Key Facts

    AlphaPet is the leading digital brand platform for premium pet food in Europe. AlphaPet's unique business model is mainly composed of the following components: 


    • Own brand portfolio with five string focus brands
    • Multi-channel distribution with 50% direct-to-consumer (D2C) business
    • More than 10 years of expertise in digital brand building
    • Scalable organizational, IT and logistics infrastructure
    • Buy and build strategy with a successful track record


    AlphaPet will continue its strong growth trajectory in the coming years, growing both organically and through buy-and-build in the European market (2028e revenue: EUR 500m) by leveraging its strong premium brand portfolio, scalable operations, technology affinity and high level of M&A expertise.

    In this way, AlphaPet pursues the realization of its vision: to establish healthy pet food in the mainstream.

    Map of Europe with AlphaPet locations

    AlphaPet in numbers

    Sales growth per year
    Pets of employees
    Own-brand brand share
    D2C- & B2B-distribution
    Offline point of sales
    Merger & acquisitions

    Further Questions?

    Reach out to us!

    Moriz Jürgens
    Moriz Jürgens
    Team Lead Business Development M&A


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