The AlphaPet Vision – Establishing Healthy Pet Food in the Mainstream
We are already the largest independent premium online supplier of pet supplies in Germany and we want even more. Our vision is to establish healthy pet food in the mainstream, that is, to establish and make available healthy pet food through a combination of digital brand building and efficient multi-channel distribution across all channels. To bring healthy and high quality food to every bowl, because every pet deserves a really good diet.
The Goal – The Vision
AlphaPet establishes healthy pet food in the mainstream
The Journey – Our Business Model
Digital brand building through efficient multi-channel online and offline distribution
Equipment – How we achieve our goal
We have passion for pets and technology
We love animals and living with them as they complete our lives. We are digital natives with a passion for innovation, technology and data. We believe that most problems are easiest and best solved based on data and with technology. That’s why we love to solve challenges as simply, innovatively and with the help of IT as possible.
We win as a team
We win as a team because we know that together we complete our skills and because we live teamwork. We encourage the shared exchange of ideas and mutual support to achieve our goals. We believe that everyone in the AlphaPet team plays an important role in our common success!
We are customer centered
Our business partners, customers and their animals are close to our hearts. Our vision is for AlphaPet to establish healthy pet food in the mainstream. This starts with offering and developing the right products, providing good and competent advice and making it easy and convenient to be our partner to help your pet live a healthy life.
We learn fast and improve
Implementing things quickly and scaling them when they are successful is one of our great strengths. We are courageous and have the guts to fail sometimes, because we know that we learn quickly, get back up again and then do it better. We focus on the important issues and projects that have the greatest impact on AlphaPet’s success.
We are motivated and hungry
We are driven by our vision and have the ambition to achieve extraordinary things. We are motivated and hungry to provide our customers and partners with the best brands, develop the best products and market them in the best way for them to buy online or offline from us.