Gudog acquires Leinentausch, AlphaPet becomes shareholder of Gudog.

Munich, 05. May 2022

Gudog, the peer to peer platform connecting dog owners with trusted dog sitters & walkers, acquired German market leader Leinentausch from AlphaPet Ventures GmbH, the leading tech driven brand platform for premium pet food in Europe.

Commenting on the acquisition, Gudog co-founder Timothy McElroy said “We greatly admire what the Leinentausch team has built in Germany. The core values, team culture, and company mission were a great fit for both companies, and this acquisition represents a big step forward for the pet services market and our expansion plans in Germany and throughout Europe”.

Jochen Missel, Managing Director of AlphaPet: “After successfully developing Leinentausch to one of the leading dog sitter platforms in Germany within the last years in Germany, we see great potential in leveraging pan European synergies in a tech driven platform model. That is why partnering with one of the fastest growing dog-sitting platforms with a European footprint is the consequent next step and we are looking forward to support the further growth as a shareholder”.

Press contact:

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About Gudog

Gudog began in 2013 when the founders recognised the potential to use technology to enable dog owners to find and book local, trusted dog sitters and walkers. From a small community in Spain and Ireland, Gudog has grown throughout Europe to become one of the fastest growing companies in the European pet services market. Today, Gudog connects thousands of dog owners each month with boarding, day-care and walking carers who provide one-on-one attention for and lots of cuddles for guest pets.

About Leinentausch

Leinentausch, a platform for connecting dog owners and dog sitters, was 2013 founded in Berlin and quickly developed into the German and Austrian market. After the acquisition by pets Premium (a AlphaPet Ventures subsidiary) in 2016, it became one of the most popular platforms for dog sitting, offering a wide range of services from booking to offering insurance to tens of thousands of users.


About AlphaPet Ventures GmbH

AlphaPet is the leading tech driven brand platform for premium pet food in Europe with multi-channel distribution, digital brand building excellence, end-to-end tech platforms and strong knowledge on Direct-to-Consumer (D2C) business. Its expertise in digital brand building, multichannel distribution (D2C and B2B) and its platform services, which range from modern technology to business intelligence, digital marketing and logistics, has been built up over the past years. These competencies have been developed by combining consistent organic growth with a buy and build strategy, which has allowed AlphaPet to bring together under its umbrella an extensive know-how and strong brand portfolio that is steadily growing.

The mergers and acquisitions have shown the potential of combining a digital platform with leading brands. This strategy will continue to be driven forward in the coming years to further accelerate the transition to healthy and sustainable pet food in Europe as a leading and technology-driven brand platform. Together, AlphaPet’s subsidiaries are driving digitalisation and digital brand building in the pet market, with the vision of providing healthy food for every pet.