Multi-Channel-Distribution

With its digital roots and strong brand team, AlphaPet is a leader in building and marketing its brands digitally.

On its own platforms, but also via digital channels such as Instagram, Facebook, Google and its own influencer network with a reach of now over 10 million contacts.

AlphaPet focuses exclusively on high-quality pet brands and products in the premium segment. The brands are sold online via our eCommerce platforms which are complemented by a digital brand-building concept that goes far beyond AlphaPet’s own platforms.
The brand-building concept includes building blocks for brand development at all digital touchpoints. On AlphaPet’s own online platforms (brand shops, text and video content, customer opinions and surveys, product reviews, etc.) as well as on external platforms and sites (blogs, forums, influencers, social networks, etc.), combined with the right mix of classic marketing (TV, print, display ads, SEA, AdWords, etc.).

Digital brand building of premium brands

e-Commerce and Direct to Consumer Sales

Through our e-commerce platforms pets Premium (www.petspremium.de) and Hundeland (www.hundeland.de), we distribute the best brands and products in the pet segment through digital marketing and innovative brand building. AlphaPet has thus established itself as the largest online specialist retailer for premium pet food in the market.

Well-known brands as well as smaller and innovative manufacturers have the opportunity to offer their products via the AlphaPet e-commerce platforms and to achieve strong brand awareness with a sustainable increase in sales. Thanks to our comprehensive consumer insights, we can offer the products on offer to targeted customer groups and sustainably leverage large sales potentials for the premium brands and products.

Die AlphaPet eCommerce platforms