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With its digital roots and strong brand team, AlphaPet is a leader in building and marketing its brands digitally.

On its own platforms, but also via digital channels such as Instagram, Facebook, Google and its own influencer network with a reach of now over 10 million contacts.

AlphaPet focuses exclusively on high-quality pet brands and products in the premium segment. The brands are sold online via our eCommerce platforms which are complemented by a digital brand-building concept that goes far beyond AlphaPet’s own platforms.
The brand-building concept includes building blocks for brand development at all digital touchpoints. On AlphaPet’s own online platforms (brand shops, text and video content, customer opinions and surveys, product reviews, etc.) as well as on external platforms and sites (blogs, forums, influencers, social networks, etc.), combined with the right mix of classic marketing (TV, print, display ads, SEA, AdWords, etc.).

Digital brand building of premium brands

Wildes Land
Muellers Naturhof
daily choice
Ziwi Peak

e-Commerce and Direct to Consumer Sales

Through our e-commerce platforms pets Premium ( and Hundeland (, we distribute the best brands and products in the pet segment through digital marketing and innovative brand building. AlphaPet has thus established itself as the largest online specialist retailer for premium pet food in the market.

Well-known brands as well as smaller and innovative manufacturers have the opportunity to offer their products via the AlphaPet e-commerce platforms and to achieve strong brand awareness with a sustainable increase in sales. Thanks to our comprehensive consumer insights, we can offer the products on offer to targeted customer groups and sustainably leverage large sales potentials for the premium brands and products.

Die AlphaPet eCommerce platforms

AlphaPet eCommerce Plattform petsPremium

pets Premium – The best for your pet

The pets Premium platform offers customers a
range of high-quality dog food, cat food and
dog food, cat food and accessories. The
the core idea – the best for your pet – is always the
is always at the centre.
Customer-centred service offers such as a food subscription,
the VIP programme or the customer service
customer service with comprehensive advice round off
and make pets Premium the place to go for
the place to go for quality-conscious customers.

AlphaPet eCommerce Plattform – Your online retailer

At, end customers will find an extensive
assortment at fair prices. Exciting offers
like the world of tasting invite you to discover new
to discover something new. The range is characterised
well-known brand products, which are
continuously supplemented by innovative
brands. Customers appreciate the clear and
direct communication, reliability and
delivery speed.
Shopping here is really fun.