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  • Our Team

    We win as a team

    AlphaPet's success is based on three pillars: our innovative digital business model, our strong brands and our motivated team, who continue to develop AlphaPet with great passion every day. Together, these elements form the strength of our organisation, in which we as a team share a common passion for animals, advanced technologies and success.

    Marco Hierling

    Marco Hierling

    CEO

    Marco Hierling

    CEO
    • Founder of pets Premium and AlphaPet Ventures GmbH
    • Experience in management consulting at Capgemini & BearingPoint
    • Studied business administration at the LMU Munich
    • National team paragliding
    Presentations:
    Jochen Missel

    Jochen Missel

    Co-CEO

    Jochen Missel

    Co-CEO
    • Responsible for the D2C business
    • Experience in management consulting at Oliver Wyman
    • Master in International Business at the GGSB (France)
    • Degree in Econom. Ing. at the DHBW
    • Proud owner of dog Lotta
    Presentations:
    Christian Maerzke

    Christian Maerzke

    CSO

    Christian Maerzke

    CSO
    • Responsible for the B2B business
    • Partner at Venture Stars (capital firm focused on early-stage investments)
    • Experience as Inhouse Consultant at KfW Bankengruppe
    • Proud owner of dog Joschi

     

    Kumar Jeswani

    Kumar Jeswani

    CFO

    Kumar Jeswani

    CFO
    • Strong and international experience as CFO
    • Private Equity and IPO experienced
    • Strategy consulting and M&A background
    • Experience in management consulting at Arthur D. Little

     

    Stefan Pfannmöller

    Stefan Pfannmöller

    Founder / Advisor

    Stefan Pfannmöller

    Founder / Advisor
    • Founder of ePetWorld and AlphaPet Ventures GmbH
    • Partner at the Venture Stars (early stage investor)
    • Founder of 5 successful companies
    • Professional athlete and Olympic medal winner

     

    Markus Schneider

    Markus Schneider

    CTO

    Markus Schneider

    CTO
    • Coding since being 12 years old
    • Working as an IT freelancer for more than 20 years
    • Joined an IT agency to deliver IT services in different industries after university
    • started 2011 as the first external engineer of pets Premium and joined AlphaPet in 2016 as CTO
    • Has one cat & loves biking, hiking and dancing beside Python for ERP and BI
    • Ambassador to use AI and Automatisation on a daily basis

     

    Vorträge:

    Presentations:
    Marjaana Aarni-Kollmer

    Marjaana Aarni-Kollmer

    CBO

    Marjaana Aarni-Kollmer

    CBO
    • Chief Brand Officer at Alphapet, overseeing multiple brand units
    • Native Finn with a strong marketing background in diverse industries
    • Proven expertise in multifunctional marketing leadership
    • Track record of driving strategic consulting and brand expansion initiatives
    • Holds a master’s degree in marketing from Vaasa University, Finland
    • Proud owner of my dogs Linus and Leon
    Benjamin Soller

    Benjamin Soller

    CSCO

    Benjamin Soller

    CSCO
    • Responsible for Supply Chain & Logistics
    • Former COO of Flaconi
    • Supply chain expert with over 18 years of professional experience
    • Over 10 years of management experience at C-level in various industries

     

    Alina Demmel

    Alina Demmel

    Vice President E-Commerce

    Alina Demmel

    Vice President E-Commerce
    • Studies Business Administration at HOST 
    • Healthy nutrition was already lived in the family business 
    • Joined AlphaPet together with Leinentausch in 2016 
    • + 10 years in the field of E-Commerce
    • Proud dog owner of Mathilda

       
    Presentations:
    Patrick van Helden

    Patrick van Helden

    Vice President Strategic Sourcing

    Patrick van Helden

    Vice President Strategic Sourcing
    • More than 20 years of expertise in the in the pet food industry
    • Experience in sourcing management of private label and branded products at Fressnapf & Zooplus
    • Proud owner of dog Paula

     

    Dario Karl

    Dario Karl

    Vice President People & Organisation

    Dario Karl

    Vice President People & Organisation
    • 15 + years of HR experience
    • 10+ years of leading HR teams & departments 
    • Since 2017 in Digital / Tech companies
    • Lived & worked in UAE from 2012 to 2016
    • Background in Economics & Business Administration as well as SHRM certified in 2016 

     

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