AlphaPet Ventures – we win as a Team
The success of AlphaPet Ventures is based on a strong team with outstanding minds and talents.
Our vision and values shape the AlphaPet corporate culture. With talents, expert knowledge and passion for the topic of technology & animals, we take AlphaPet a step further every day in partnership and teamwork. Because only together can we achieve our ambitious goals!
AlphaPet Management – skilled Experts with One Vision

Marco
Hierling
- Founder of pets Premium and AlphaPet Ventures GmbH
- Experience in management consulting at Capgemini & BearingPoint
- Studied business administration at the LMU Munich
- Proud owner of dog Noel
- National team paragliding

Jochen
Missel
- Co-CEO of AlphaPet and responsible for the online business
- Experience in management consulting with Oliver Wyman
- Master in International Business at the GGSB (France)
- Studies of econom. -Ing. at the DHBW
- Proud owner of dog Lotta

Christian
Maerzke
- Chief Sales Officer of Premium Pet Products GmbH
- Partner at the company builder Venture Stars
- Experience as Inhouse Consultant at KfW Bankengruppe
- Proud owner of dog Joschi
Kumar
Jeswani
- Strong and international experience as CFO
- Private Equity and IPO experienced
- Strategy consulting and M&A background
- Experience in management consulting at Arthur D. Little